established in 2010
Built on a multidisciplinary approach to packaging, campaign and retail experience, the principle behind All Blues is to create luxury jewelry people want to collect. The Swedish label was founded by friends Fredrik Nathorst and Jacob Skragge in 2010, and began with men's leather jewelry which the pair created in Nathorst's mother's kitchen. After collaborating with Acne Studios, the duo launched womenswear with a collection titled, 'Hungry and Satiated Snakes,' which acts as their main, core collection around which smaller, micro collections exist. Each piece tells a story, with hope that their creations will continue to portray the same stories they were inspired by.